Join the Club

Join the Maddy Baddyz Allow List & Get All The Latest Updates

The Maddy Baddyz is an exclusive community dedicated to connecting University of Wisconsin fans and student-athletes. Get on the list to stay in the know!

Collect, Support & Engage with Your Favorite Athletes

Maddy Baddyz Members get exclusive access to autographed collectibles, real life experiences and dialogues with student-athletes plus rewards from local merchants and community partners. 

The Maddy Baddyz Access Pass is your digital key to unlock membership privileges:

➤ Limited Edition, Autographed Platinum Cards

➤ Conversations with your favorite student-athletes

➤ Opportunities to receive free gear & more

➤ Rewards from local merchants and partner brands

➤ Earn digital rewards for even more perks

➤ Buy & Sell on the Trading Portal 

Only a limited number of access passes are available so claim yours before they’re all gone!

Join the Club

1. Just click the button below to go to the Maddy Baddyz
2. Select your favorite athlete's Digital Access Pass
3. Add to Cart
4. Check out for Free while supplies last!

5. Click the link in the confirmation email to claim your Digital Access Pass (Click here for step-by-step instructions on how to set up your Dapper wallet and claim)

Digital Access Pass is Free while supplies last and included with purchase of athletes' autographed physical collectibles.

The Maddy Baddyz is an exclusive fan community that engages fans and enables you to support your favorite student-atheltes. Members receive exclusive privileges, perks and rewards while athletes receive NIL earnings.

Athlete’s receive a majority of the revenue from sales of their autographed physical collectibles and receive compensation for Maddy Baddyz community appearances.

Yes, you can show your Digital Access Pass (from your Dapper wallet or OpenLocker viewer) to participating merchant.

Our technology team is working on developing a simple way to verify your access pass using your Apple or Google wallet. Just show code to the merchant to scan and get your reward!

Maddy Baddyz has also teamed up with Moocho, the payment and rewards app to allow members to redeem food and drink rewards at popular national chains like Chipotle, Domino’s, Jersey Mike’s, and more. Members will receive redemption instructions when rewards are announced.

If the University of Wisconsin Men’s basketball team wins the Big Ten Conference Championship being played on March 12, Openlocker Inc. will automatically credit each purchase from the Maddy Baddyz marketplace of any Maddy Baddyz Athlete’s collectible which was completed by or before March 8, 2023.  Or if the UW Men's basketball team qualifies for the quarterfinals of the NCAA National Tournament, then purchases made by or before March 16, 2023 will be automaticallly eligible for credit. The credit will be for the purchase price of each Maddy Baddyz collectible and any associated sales tax, and will be credited to the credit, debit or digital payment method used to make the original purchase(s).  Please allow 4 weeks for processing.