The Jockz’ Room will connect thoroughbred racing fans and their favorite jockeys with Web3 and blockchain technology to provide exclusive content and an inside look into the day to day of the jockeys. A portion of the proceeds generated from the Jockz’ Room collection will also support the Permanently Disabled Jockeys Fund.
OpenLocker connects the digital and the physical worlds by offering real world utility and delivering a physical token of ownership to fans who purchase a digital collectible on its platform. The limited-edition platinum cards are wallet-sized, metal collectible cards that are hand-signed by the jockey and feature the digital art on one side and QR code on the back which directs to the digital viewer. The company leverages technology to add value with utility and rewards designed to attract existing fans and grow the sport.
“OpenLocker is modernizing the experience for racing fans who want a deeper connection with the jockeys they follow in the races. Creating a community and delivering rewards to fans to celebrate jockey performance is a really fun and exciting way to grow the sport”, said retired champion jockey Ramon Dominguez.
“Our team has created a seamless way for jockeys to offer club members exclusive insights and interviews. We also looking forward to supporting the jockeys with an additional revenue stream and donating a portion of the proceeds to the Permanently Disable Jockeys Fund.” said OpenLocker’s Horse Racing Director, Braxton Lynch.
The Jockz’ Room will launch on August 26, 2022 leading up to the Travers Stakes race in Saratoga Springs, NY.